Success Starts with Being Found By Your Customers
Before the Internet became the phenomenon that it is, people would depend on the good old phone book to discover goods and services. While the method is similar, the medium has changed, and being discovered as an organisation is now all about being deemed “relevant” by the major search engines such as Google, Yahoo!, and Bing. By being relevant doesn’t just mean being found. Google, for example gives relevance to things like how long people stay on your site, how many go past the home page of the site, in other words your bounce rate, how many pages are viewed. All this and more give your site relevance and will therefore score higher in the eyes of the search engines.
SEO Search Engine Optimisation
We’ve helped companies big and small discover the secrets to appearing high on the list of organic search results for keyword phrases most closely related to their business. And not just the keyword phrases that get a site traffic but the phrases that are more likely to convert into customers and that’s where our experts at WSI really come in. We will work with you to develop a list of the keyword phrases which will most impact your bottom line and get you results. From there, through content creation strategies and Search Engine Optimisation (SEO) techniques, we’ll make sure your business is in the best possible position to get found on the Internet. After all, no matter how great your website is, it’s only effective if people are able to locate it!
Among our paid search offerings are Pay Per Click, Re Marketing and Total Track. Our Pay Per Click software is unique WSI Reach Local has made us a Google Adwords Premier Partner the only one in Scotland and I 0f only 5 companies in the UK. Using this cutting edge software our aim is to maximise a return on every pound our clients spend with us. The software intelligently adapts to enhance the amount of relevant traffic to a site which allows us to measure, manage and prove the impact of the campaign.
Remarketing, targeted and advanced. This is a marketing strategy which allows us to follow potential customers who have previously visited your site. By targeting the people who have already expressed an interest in you remarketing reinforces the brand and message to them wherever else they go online bringing that person back to your site which in return will bring you closer to getting a sale.
Total Track, you are advertising through print, radio, tv etc. but how do you know which form of advertising is getting you most business? With our total track system you can monitor all your advertising efforts to see where your leads/sales are coming from we can measure all calls, contact forms and emails so you can determine your ROI and make better decisions as to where to spend your marketing budget.
And for those companies depending on local traffic, we have the culture, language, and region-specific knowledge you can depend on. Global, local, large, small, and no matter the industry — WSI is your key to successful search.