PAY PER CLICK
The basic component of PPC is a four-line piece of ad copy. You can arrange for a search engine to display the ad prominently for certain keyword searches. If the user clicks on the ad to be brought to your offer or information, you pay a small fee to the search engine. WSI has developed successful PPC campaigns for our clients for many years, and we are eager to speak with you about your PPC needs. Why? Our unique software WSI Reach local has been recognised by Google and has given us the highest accolade they can award Google Adwords Premier SMB Partner, the only company in Scotland with this and 1 of only 5 in the whole of the UK.
Ultra Targeted, Ultra Effective
We have found PPC to be a particularly effective tool for business owners. Why? Here are the advantages:
Because PPC ads only appear with associated keywords, you are assured of a visitor who is explicitly searching for the product or service you’ve associated with the ad. As you can imagine this is extremely valuable, as you are likely to have a higher conversion rate.
You can spend as much or as little for the “click-throughs” of your PPC campaign. WSI can help you strike the proper balance between PPC marketing and your other digital marketing efforts.
Closely related to budget control is the fact that you only pay for PPC when a visitor clicks. The action of clicking lets you know that your visitor is interested in what you have to offer.
WSI can help you navigate your PPC campaign, including optimising your ad copy, setting a budget, determining which mix of platforms to advertise on, initiating keyword research, and determining a schedule.
OK so all good internet marketing companies offer this what makes us different? The Key to successful PPC is to accurately measure the ROI of each keyword or phrase you bid for, then reallocate your advertising spend accordingly. Our unique platform does exactly that, making every penny of your budget work as hard as possible. Our software optimises to reduce cost for online conversions such as requesting a brochure, making a purchase or even calling a phone number. This is fantastically more powerful than merely reducing cost per click for various words without knowledge of what the visitors arriving for those keywords are doing. Our software, once set up, intelligently manages and adds key phrases that generate a return on investment for our clients. It does this across Google, Yahoo and Bing with a weekly report being sent to our clients. All visitor contact details are recorded for follow up and phone calls are recorded for 30 days as standard for sales and training purposes.
When we create a PPC campaign our aim is not simply to drive traffic. That’s easy. The secret is to attract the kind of visitors who are more likely to convert into customers – which is where our experience can pay dividends!!